Why is there a perception that cat lovers are “crazy”? Is this why out of the over 3 million lovable felines that enter shelters every year, only 37% of them are adopted*?
The makers of Fresh Step® think it’s always been cool to add a cat to your family. So we gave the spotlight to fabulous felines during fall Fashion Week in NYC. These adorable—and adoptable—kitties walked the catwalk to help more cats find their forever homes.
Our efforts go way beyond Fashion Week. In fact, we donate over 1 MILLION SCOOPS of Fresh Step® litter to shelters around the country every year. In our view (and we hope, yours), it’s always been #Hot2Adopt.