Why is there a perception that cat lovers are “crazy”? Is this why out of the over 3 million lovable felines that enter shelters every year, only 37% of them are adopted?*
The makers of Fresh Step® think it’s always been cool to add a cat to your family. So we’re shining a spotlight on fabulous felines during Fashion Week. These adorable—and adoptable—kitties will be walking the catwalk to help more shelter cats find their forever homes.
But it goes way beyond Fashion Week. We donate over 1 MILLION SCOOPS of Fresh Step® litter to shelters around the country every year. Because it’s always been #Hot2Adopt.